A "Magic Cream" that Held Hollywood in Thrall

In the Nippi Group, Nippi Collagen Cosmetics is in charge of selling cosmetics and health supplements. Since its founding, this company has made "customer satisfaction" its guiding principle, while its corporate philosophy has been to contribute to an affluent society by providing superior cosmetics.

In 1963, Nippi succeeded in doing what until then had been considered impossible - dissolving collagen in water (solubilization) - and obtained a patent for the related process. Because of this epoch-making process, it became possible to use collagen in cosmetics. In 1971, we developed the world’s first manufacturing process to be based on alkaline soluble collagen. The following year, we began exporting this collagen solution, for use in cosmetics, to a major American cosmetics manufacturer; and soon afterwards, the first cosmetic to contain collagen hit the market, taking the world by storm. At the time, this product was called "magic cream" - due to collagen’s extraordinary moisturizing ability - and it has continued to be much discussed for its having captivated Hollywood women.

Then, 16 years later, Nippi Collagen Cosmetics was established, in order for Nippi to sell its own cosmetics. The first of these to be created was Nippi Collagen Skincare Cream. It was the first product to contain unheated collagen (high-purity collagen that retains collagen’s natural triple-helix molecular structure) to be marketed. In December 2004, we newly mixed in nano-collagen, whose size enables it to penetrate the gaps between cells. It has also gained much attention and favor.

Efforts to Cultivate New Fields

In recent years, the mail order and Internet cosmetics markets have rapidly expanded, and the entire cosmetics industry, in order to grow further, has been working to cultivate new sales channels. At Nippi Collagen Cosmetics, we have developed a multi-channel approach not limited to retails stores, Internal sales and mail order sales, and are proceeding accordingly.

In cooperation with Nippi Collagen Industries, Nippi Collagen Cosmetics started up a new brand, Mabelle, aimed at women in their 20s and 30s. Mabelle cosmetics are the first to use "medical collagen" - newly developed high-purity collagen that meets the rigorous safety standards established for materials used in drugs - and contain top-level collagen, which penetrates deep into skin’s corneous tissue at the nano-level with regard to advertising, we have established a tie-up with @cosme, an Internet cosmetics website that has over 300,000 users, and are thereby steadily cultivating new customers.

In the area of health supplements, the market for which is expected to expand, we are endeavoring to establish our brand as that of a collagen manufacturer. Mainly through "Nippi Collagen 100," a 100% collagen peptide, we are making a major push into the health supplements market.

In the future, in order to expand these operations, we will strengthen Nippi Collagen Cosmetics by further training and enlarging its staff. We also aim to list it on the stock market as we continue to push ahead.